Nostalgia Marketing, a Good Strategy to Connect with Chinese Millennials?
A good nostalgia marketing campaign may relate to Chinese millennials emotionally, creating the connection to the brand.
A good nostalgia marketing campaign may relate to Chinese millennials emotionally, creating the connection to the brand.
Competitor tracking is a strategic way that can provide valuable insights, but it’s not without its pitfalls. How many of...
Competitor tracking is a strategic way that can provide valuable insights into market trends, consumer preferences, and the effectiveness of various content strategies. However, it's not without its pitfalls.
The Key Metrics for B2B Social Media Marketing Despite that many companies are gradually changing to collecting convertible sales leads...
Key take-away: In recent years, a trend known as “Special Forces-style Travel” is gaining popularity among China’s young generation. Unlike...
With its potential of continuous learning and development, is marketing with AI next in line? AI is revolutionizing how we...
The channel from which customers receive information and make a purchase have been greatly transformed in the last decade, pushing...
What are the major changes in social media marketing in 2024 that are possibly reshaping our marketing practice? 1. The...
Key take-away: What is GUOCHAO (国潮)? The background of GUOCHAO is that increasing number of Chinese consumers are actively seeking...
Up to September 2021, the fastest growing social network in China was Douyin, also known as TikTok outside of China....
