What do brands do when their marketing budget is running low?
"Spend money solely for higher ROI” has become the common sense
"Spend money solely for higher ROI” has become the common sense
Among all sports brands, Nike’s marketing campaigns in 2024 Paris Olympic stood out. It’s memorable phrase “想带走的巴黎纪念品 只有奖牌” (There’s only...
Paris Olympics 2024 has clearly created an arena for global brands out of its racing courses and stadium.
How to grab the chance for your brand in 2024, a big year for sports marketing?
F1 Chinese Grand Prix, UEFA Euro 2024 in Germany, and Paris 2024 Olympics… The year 2024 will witness a series of phenomenal sporting events worldwide. These events will not only capture the attention of billions of people but also serve as excellent platforms for major brands to showcase their strength and influence.
On domestic and international social media platforms, various videos related to China Travel have become the “secret to gaining fame”
This is Part 2 of our series of article about how to build a successful customer journey with social media marketing KPI mapped to each stage.
High-impression content vs. high-impact content. What do you really need?
Customers in different marketing funnel stage have different characteristics. Therefore, measuring the social media marketing performance in each stage of the marketing funnel accordingly is crucial for driving customers throughout the entire customer journey.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker, American...
