Market Insights

The Marketing Approach that Drives Desire and Amplifies Impact | May 2025

The Marketing Approach that Drives Desire and Amplifies Impact | May 2025

The Marketing Approach that Drives Desire and Amplifies Impact Have you ever stepped into a well-designed hotel lobby after a...

Why Do Hotel Lobbies Have Signature Scents? Decoding the Power of Olfactory Marketing

How Does Scent Marketing Work? Scents bypass logic and speech directly to our instincts. Whether it’s a hotel’s curated fragrance, the smoky allure of street food, or the buttery warmth of a bakery, these invisible threads of smell silently guide our decisions.

Behind the Booming Birdwatching Market in China Lies the Most Significant Business Opportunities

The birdwatching market in China is a sleeping giant. Carrying the most expensive cameras to photograph the wildest bird –...

Marketing Professionals Won’t be Out of Work in the AI Era

The recent surge of DeepSeek has reignited existential debates in marketing circles: If AI can generate viral copy and creative content rivaling human output in minutes, do marketers still matter?

How to Master the Customer Data to Urge Customers to “Buy More”?

How a marketing campaign based on the customer data can help you cross-sell and upsell?

Welcome to 2025, A Year Full of Changes in Marketing | February 2025

Welcome to 2025, A Year Full of Changes in Marketing | February 2025

In the 1970s, the hippie movement swept across America. In the subsequent 1980s, the sense of superiority brought by American...

The Rise of Wellness Economy: 8 Emerging Trends Reshaping the Market in China

In today’s fast-paced modern life, more people are turning their attention to self-caring and healing, seeking a deeper sense of...

The Revelation of Super Bowl 2025: Which Industries are Investing in Advertising?

The Super Bowl, often dubbed the "American Super Bowl," serves as a cultural barometer reflecting economic shifts and industry trends through its high-stakes advertisements.

AI and Marketing: the Two Sides of the Story | November 2024

AI and Marketing: the Two Sides of the Story | November 2024

Apple has always been a master of creative advertising. However, its ads on Apple Intelligence released from the beginning of the month seems stumbled again, after the failure of iPad Pro ad earlier this year.

Brand Marketing in 2025: The Tipping Point of Some Slowly Evolving Situations

We explore the slowly evolving situations to find the direction and answers for brand marketing in 2025. Welcome to 2025!...