The Marketing Approach that Drives Desire and Amplifies Impact | May 2025
The Marketing Approach that Drives Desire and Amplifies Impact
Have you ever stepped into a well-designed hotel lobby after a long journey, only to be greeted by an undercurrent of delicate fragrance?
That subtle aroma seems to magically dissolve your fatigue, instantly signaling cleanliness, sophistication, and an unspoken sense of comfort. This isn’t just a coincidence – it’s science.
Marketing Professionals in the AI Era
The recent surge of DeepSeek has reignited existential debates in marketing circles: If AI can generate viral copy and creative content rivaling human output in minutes, do marketers still matter?
To remain indispensable in an increasingly automated landscape, professionals must transition from operational executors to value-driven strategists.
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Are You Birdwatching Today?
The birdwatching market in China is a sleeping giant.
In recent years, birdwatching has emerged as a popular outdoor activity, sparking a nationwide craze in China. For retirees in Beijing’s parks, a Sony A1 camera paired with a 600mm prime lens is almost standard equipment.
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